For most people, it is impossible to keep track of all the changes, but one should have a basic overview of what’s going on with his website in order to succeed in the competitive world of the internet.
Let’s take a look at the 9 most important SEO metrics every website owner should track to measure the SEO success.
1. Organic traffic
Organic traffic refers to all the visitors that come to your website or blog from the search engines. It does not include the paid PPC ads.
We may say that higher organic traffic is the ultimate goal of the search engine optimization, so it is good to regularly track the progress in order to know whether your SEO efforts are successful or not.
To find the overall organic traffic that comes to your web, you need to go to your Google Analytics account and navigate to Acquisition > All traffic > Channels > Organic Search.
CONTENT SOURCE: Mangools Blog
Tip: Are you new to Google Analytics? Head over to our basics of Google Analytics in the SEOpedia.
If you want to check the performance and popularity of your landing pages, the best way is to analyze the organic traffic coming to the individual landing pages. Just go to Behaviour > Site Content > Landing Pages and select the Organic traffic segment.