Search engine optimization is a complex process. There are several factors that influence the success and several SEO metrics that can be measured to track these factors.

For most people, it is impossible to keep track of all the changes, but one should have a basic overview of what’s going on with his website in order to succeed in the competitive world of the internet.

Let’s take a look at the 9 most important SEO metrics every website owner should track to measure the SEO success.

1. Organic traffic

Organic traffic refers to all the visitors that come to your website or blog from the search engines. It does not include the paid PPC ads.

We may say that higher organic traffic is the ultimate goal of the search engine optimization, so it is good to regularly track the progress in order to know whether your SEO efforts are successful or not.

To find the overall organic traffic that comes to your web, you need to go to your Google Analytics account and navigate to Acquisition > All traffic > Channels > Organic Search.

CONTENT SOURCE: Mangools Blog

Tip: Are you new to Google Analytics? Head over to our basics of Google Analytics in the SEOpedia.

If you want to check the performance and popularity of your landing pages, the best way is to analyze the organic traffic coming to the individual landing pages. Just go to Behaviour > Site Content > Landing Pages and select the Organic traffic segment.

At the beginning of 2018, after we launched our 4th tool, we had many discussions about how to increase the synergy of our tools in terms of SEO.

Our philosophy of having highly focused tools, all on separate landing pages, hasn’t changed. However, we wanted to boost their SEO potential by migrating them to one domain: mangools.com.

And that’s exactly what this 301 redirect case study is about. Let me tease you a bit: This is not the usual success story of 301 redirect!

Table of contents:

• Challenge
• Data and time background
• Original website
• Checklist
• Results of the redirect
• CTR
• Organic traffic
• Investigation continues
• Reverting back
• Results of the revert
• What did we learn?

CONTENT SOURCE: Mangools Blog

Challenge

Mangools as a brand has covered all our tools for more than 2 years. It would be a logical step to migrate them on mangools.com while keeping in mind that we don’t want to create all-in-one tool. Mangools is a package of SEO tools.

With the updated Google AdWords (currently Google Ads) interface, it’s no surprise Google launched new Keyword Planner following the same design standards. I took a closer look at the tool and found a couple of features both for SEO and PPC efforts you should try!

In case you are not familiar with the tool at all, I recommend going through our quick Keyword Planner guide.

The new UI itself is a big step ahead. The material design looks way better that the old version.

Historical search volumes

Now let’s talk about the new features. For me, the major improvement is the historical data retention of search volumes. The new Keyword Planner enables us to see a lot more than search volumes from last 12 months.

We can select our own time frame, pick one of the presets and get historical data even from 2014 (depending on the keyword)!

CONTENT SOURCE: Mangools Blog

Mobile search volumes

Another handy feature is the main search volumes chart now includes the mobile search volume share. You had to change the type of charts in the old version to see this.